One brand, every clinic.
The Dencorp wordmark, the logo of each clinic in every format, the colours, the type and the rules for using them. For the team, the clinics and anyone who prints, designs or advertises for us.
Dencorp has a wordmark. Each clinic has the tooth.
Dencorp
The group's wordmark: DENCORP in Bitter ExtraBold, spaced capitals, nothing else. Dark on white, white on the deep green or on a photograph. It stands on its own on anything Dencorp, and under a clinic's logo with the words "Part of the Dencorp group".
The clinics
The faceted tooth, the clinic's name in Outfit Medium capitals and the line DENTAL CLINIC in blue. One template for every clinic, so that a sign in Silsoe and a sign in Highbury are plainly from the same family. Every clinic's set is below.
Every logo, in every format.
Each set is a ZIP with the logo square and landscape, light and dark, as PNG at 1200 pixels and as SVG for print at any size, plus the landscape PNGs with a transparent background in dark and in white. The picture on a card is the landscape PNG of that set.
Northampton Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Highbury Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Luton Medical & Dental Clinic
Its own mark, in green and in white, with the square and the two signature logos. 6 files.
Biggleswade Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Ampthill Town Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Silsoe Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Bedford Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Watford Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Toddington High Street Dental Clinic
Square, landscape, light, dark and transparent, as PNG and SVG. 10 files.
Teal, deep green and the button blue.
Click a colour to copy its code. The names in small capitals are the ones the website's stylesheet uses, so a request to a developer can name the colour exactly.
Dencorp
The colours of dencorp.org.uk, the back office and everything the group puts its own name on.
The clinics
What the clinic logos, the clinic sites, the email signatures and the clinic PCs add to it.
Bitter and Open Sans for Dencorp. Outfit and DM Sans for the clinics.
All four are free to install and use, in print included, under the SIL Open Font Licence. Each link opens the family on Google Fonts, where the files for Windows and Mac are.
Bitter
Get Bitter on Google FontsModern clinics. Human care.
- Used for
- Dencorp headlines and the wordmark
- Weights
- Medium to ExtraBold (500 to 800)
Open Sans
Get Open Sans on Google FontsPrivate dental and medical care across Bedfordshire and London, seven days a week.
- Used for
- Dencorp text: the site, letters, documents
- Weights
- Regular to Bold (400 to 700)
Outfit
Get Outfit on Google FontsSilsoe Dental Clinic
- Used for
- The clinic logos, clinic site headlines, the names in email signatures
- Weights
- Light to Bold (300 to 700); the logos use Medium (500)
DM Sans
Get DM Sans on Google FontsBook online, call the clinic or walk in: we see you the same day for emergencies.
- Used for
- Clinic site text
- Weights
- Regular to Bold (400 to 700)
Twelve rules that keep it one brand.
-
01
The name
Dencorp: a capital D, one word. The wordmark is the only place it is set in spaced capitals. The company is Dencorp Ltd.
-
02
No tooth on Dencorp
The Dencorp wordmark carries no tooth and no symbol: Bitter ExtraBold capitals, 0.14 em apart. Use the files; never retype it in another face.
-
03
One template for the clinics
A clinic's logo is the tooth, the clinic's name and the line DENTAL CLINIC, drawn from one template so that the family reads as one. Luton Medical & Dental Clinic keeps its own mark.
-
04
Light on light, dark on dark
The light files go on white or a pale background; the dark files on the deep green, the navy or a photograph; the transparent PNGs on a colour in print and in video.
-
05
One piece
Scale a logo as a whole. Never stretch, rotate, recolour, outline, shadow or crop it, and never set the name in another typeface.
-
06
The old logos are retired
Everything from before October 2026 is replaced by the sets on this page, wherever one is still in use: signs, social profiles, documents, uniforms.
-
07
Part of the Dencorp group
A clinic's own material carries the Dencorp wordmark and those words, as the email signatures, the emails and the PC wallpapers do.
-
08
Teal is an accent
Teal goes on tiles, short rules and small marks. Teal words on white are the darker teal, #017b7f. The deep green carries white words.
-
09
White words stand on the button blue
White text sits on #3b6597 or darker. Never on the light blue #759cc9 or on #4777ae: neither passes the contrast everybody must be able to read.
-
10
Two type pairs
Bitter and Open Sans for anything Dencorp; Outfit and DM Sans for a clinic. Where a font cannot load, as in email, a name becomes a picture.
-
11
Signatures are issued
Every mailbox carries its email signature automatically, set centrally. Nobody writes or edits one by hand.
-
12
The line
Modern clinics. Human care.
Need something that is not here?
A format, a size, a picture or an answer about using the brand: write to head office and it will be added to this page.